![]() The brand is known for producing a whiskey that is full of character, with a rich and smooth taste that sets it apart from other whiskies on the market. One of the things that makes Howler Head Whiskey special is its distinctive flavor profile. The brand is renowned for its commitment to quality and craftsmanship, using only the finest ingredients and traditional methods to produce a whiskey that is both smooth and complex. ![]() Howler Head Whiskey is a premium whiskey brand that is known for its unique and bold flavors. The owners of Howler Head Whiskey believe that the packaging should be just as special as the whiskey inside, and they have taken great care to create a design that reflects the brand’s personality and heritage. The unique howler head design, inspired by the howler monkey, is both bold and recognizable, making it a standout on any bar or liquor store shelf. In addition to its delicious taste, Howler Head Whiskey is also known for its distinctive and eye-catching packaging. Whether you’re a seasoned whiskey drinker or just starting to explore the world of whiskey, Howler Head Whiskey is sure to impress. The result is a whiskey that is full of character and boasts a rich, smooth flavor profile that is unlike any other. The owners have spent countless hours perfecting the recipe, selecting the right barrel, and aging the whiskey to perfection. ![]() They are committed to using only the finest ingredients and traditional methods to produce a whiskey that is both smooth and complex.Īt the heart of the Howler Head Whiskey brand is a commitment to quality and craftsmanship. The owners of Howler Head Whiskey believe that whiskey should not just be enjoyed but also celebrated and savored. The brand is owned by a group of passionate whiskey enthusiasts who have dedicated their lives to creating the perfect whiskey. He continued: “In our second full year in market, we are witnessing incredible demand for this product and see endless opportunity for growth as we maximise Campari’s established route-to-market expertise, including its vast sales organisation and distributor relationships, both in the US and internationally.Howler Head Whiskey is a premium whiskey brand that has quickly gained a reputation for its unique and bold flavors. Simon Hunt, CEO of Catalyst Spirits, added: “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the US, Canada and the UK”. ![]() In addition to being an exceptionally high-quality liquid, Howler Head has established a clearly unique brand personality and, through its deep relationship with UFC, has a huge on-tap worldwide fanbase ready to enjoy this fantastic bourbon.” The group will have the option to buy 100% of the brand – subject to future results – which can be exercised from 2025.īob Kunze-Concewitz, CEO of Campari Group, said: “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio. The brand’s premium whiskey is aged for two years in oak barrels, and then blended with natural banana flavour.Ĭampari has initially agreed to pay $15 million in cash for a 15% interest in the brand. Howler Head is available in the US, Canada and recently expanded to the UK. Campari Group has announced the closing of an agreement with Catalyst Spirits to acquire a 15% interest in Howler Head Kentucky bourbon whiskey, with a route to total ownership and exclusive distribution rights.
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